Setup the maximum possible data gathering from your website or mobile app. Follow user activity, their experience with blanks to fill and occuring troubles.
Analysis of the conversion funnel by traffic sources, devices, user paths, user profiles;
Analytics of all registration forms and fields to fill;
Evaluation of user problems when interacting with the product;
Cohort analysis and assessment of audience retention.
Analyze competitors' public data — mainly traffic and technical state of websites. Then compare it to your figures to indicate strenghs and weaknesses.
The difference between a simple audit and product audit is in the emphasis on financial performance where we calculate the efficiency in terms of ROI, SAE, CAC, LTV. Additionally, we conduct RFM-, ABC-, ZYX-analysis.
Find the elements that influence conversion and user behavior. Generate hypothesis, conduct and evaluate A/B/N-tests. Create model pages.
Create dashboards that help assess the effectiveness and technical condition of your website. Dashboard allows us to agregate data from multiple sources and in real time track activity of the website.